Hugely popular live streaming platform Twitch will soon start selling games directly from stream pages, and it’s partnered with several indie devs already.
In an unforeseen but perfectly logical move, Twitch will start selling video games from its site starting Spring 2017. As seen on the site’s official blog, viewers of streams will now see a ‘Buy’ button where they can conveniently get their games from. Additionally, streamers can partner with Twitch to get a 5 percent share of the revenue earned via purchases from their page.
Although the notion of Twitch being a storefront for games might seem odd, it makes perfect sense given that many stream viewers watch streams to ‘demo’ games and get a feel for them before purchasing a copy. Payments for the purchases will require an Amazon account (similar to an option offered in Humble Store), and games purchased can be played using the Twitch launcher or existing services like Uplay. Steam is not explicitly mentioned, but given the large number of games that require Steam’s infrastructure to function, it is not far-fetched to imagine it is supported too.
There’s incentives for customers as well. Any purchases over $4.99 will grant the buyer a special Twitch crate, which will can include bonuses like “a game-specific emote, a chat badge, or some Bits”. The Crate contents will be randomly generated, because there’s nothing like the smell of digital gambling to spice up an economy.
Twitch has already been pulling strings and has partnered with a number of indie developers and publishers. These include the likes of Telltale Games, Double Fine Games, Jackbox Games, tinyBuild, Raw Fury, Devolver Digital, Gambitious, Blue Mammoth Games, iNK Stories, Versus Evil, Proletariat, Paradox Interactive, Vlambeer and Campo Santo.
The specific games that will be included in this program have not been revealed yet, but you can get a decent idea from the list above. Participating in Twitch’s ecosystem of streaming and using streams to attract buyers can prove to be an excellent source of revenue for developers.