Mario on an iPhone?

[dropcap size=small]N[/dropcap]intendo would be reluctant, but poor sales for the Wii U have put them in a bit of trouble.

Nintendo, unlike Sony and Microsoft, have always refused to open up game development to other companies. It’s most popular titles, such as the Mario and Zelda games, have always helped drive sales to their consoles which they were exclusive too. now, though, some analysts are trying to suggest that Nintendo are hurting themselves, and missing out of the increasingly lucrative and available smartphone and tablet market. Given that sales of these exceed 1 billion and account for an ever increasing number of games played.

Nintendo are planning on unveiling a new management strategy at the end of January, after announcing what is expected to be it’s third successive year of operating losses.

“It’s right to question whether Nintendo should continue to use the same model of selling a console for 20,000 yen to 30,000 yen and games for several thousand yen each, and so if you ask if we are thinking about a new business structure, the answer is ‘yes’,” CEO Satoru Iwata said when speaking to reporters in Osaka on Friday.

However, they are still resistant to changing too much of their structure and identity, with Satoru Iwata going on to say: “It’s not something as simple as the spread of smart devices meaning that game machines won’t sell. If we offer something that is in line with the changes around us today, I think people will still need game machines.”

There is no doubting, though, that Nintendo are going to have to offer something to be able to compete in todays ever evolving market. Would this be selling Wii U or 3DS games at a very low-cost, or a free-to-play model? We should know very soon…

Lee Smith

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This Article was written by: Lee Smith

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